Troax is a global leader in mesh panel solutions for safety, specializing in machine guarding, warehouse partitioning, and property protection. Founded in Sweden, we now operate in 40 countries, serving customers worldwide. In 2024, sales were approximately €279 with about 1,100 employees. Read more about us www.troax.com

At Troax, we are taking CRM beyond data entry to make it a critical growth tool. This role defines the global CRM strategy, builds frameworks for sales, marketing, and customer service ensuring that the regions have the tools and training to succeed. By connecting customer data to everyday decisions and developing the CRM platform accordingly, you will help the business improve lead generation, sales growth, and customer experience.

Your new team

Your new team is both global and regional. You will be part of the Group Marketing function while collaborating closely with superusers, sales managers, and marketing specialists across EMEA, US, and APAC. Together, we deliver commercial impact through CRM excellence. We improve ways of working, build frameworks, and empower regions to succeed locally within a global structure.

About the Role

As Global CRM Excellence Lead, the role owns Troax’s CRM strategy and drives adoption across the Group. It’s about translating business needs into actionable platform improvements, building scalable frameworks and enabling regional teams. You lead platform development projects, governance, training, and performance tracking—ensuring CRM delivers real business value.

• Define and execute the global CRM roadmap

• Lead cross-functional development and rollouts

• Build and support a global superuser network

• Monitor adoption, data quality, and KPI performance

• Act as platform owner and manage vendor relationships

The role can be located from one of our major European offices—such as Birmingham, Amsterdam, Frankfurt, Barcelona, Milan, Jönköping, Gothenburg, or remotely from Sweden. This role reports to the VP of Marketing & Communication and collaborates across regions.

We´re looking for

You have minimum 5 years of professional, international CRM experience – strategic & operational - and project management, preferably within B2B and with an excellent understanding of industrial buying cycles, lead management, account planning, customer service needs and KPI design. Furthermore, you have experience of leading projects in complex, decentralized organizations globally, with ability to align and inspire cross-functional and cross-regional teams.

We expect you to have a University Degree in Business Administration, Sales & Marketing, Information Systems, or related field required.You have extensive experience in any of the leading CRM platforms such as HubSpot, SalesForce, Microsoft Dynamics etc . Currently we are using Super Office. Fluent in English; other European languages are a plus.

As a person you are analytical, collaborative, and confident in leading change. You bring clarity to complexity and thrives in a decentralized, cross-cultural environment. You communicate with impact and leads by example.

Why join Troax?

Troax is more than a workplace—it’s a global community committed to safety, innovation, and integrity. We invest in people, processes, and technology to create business value. Here, ideas matter, and your voice shapes how we grow. You’ll work with passionate colleagues in an open, international environment, with the freedom to develop, make a difference and drive change across borders.

How to Apply

If this sounds like the right opportunity for you, we’d love to hear from you. 

Global CRM Excellence Lead – TROAX Group - Gruffman

We are collaborating with Gruffman Recruitment & Consulting in this recruitment process and review applications on rolling basis – we encourage you to apply as soon as possible, no later than September 23.

For any questions about the role, feel free to reach out to Ulrika Gruffman at ulrika@gruffman.nu.